REB exists to relieve the silent suffering of all women experiencing menstrual pain across the globe.

OUR MISSION

REB exists to redefine the menstrual and postpartum experience, advocating for the recognition and relief of silent, yet all-too-common pain, and creating a legacy of better care for future generations.

OUR VISION

To create a world where menstrual and postpartum pain is no longer a barrier to living fully, empowering every body with effective, compassionate solutions available wherever you shop.

Meet REB's Founder

Hi – I’m Kate, Riley’s mom and Founder of REB. Menstrual pain relief is deeply personal to me. After a decade in e-commerce advertising, my life has been shaped by endometriosis pain and infertility. I’ve had one baseball sized cyst removed from my abdomen and four ablation surgeries to try to alleviate my pain with next to no relief.

Endometriosis has no known cure, and the cause is still unclear - so, women like myself have been told that this pain is something we have to live with for the rest of our lives. But I refuse to accept that. Period pain deserves the same relief as any other ailment, yet the “family planning aisle” offers little beyond pregnancy tests and menstrual hygiene products. REB (Relief for Every Body) is my mission to change that.

If you’re like me and you want to see this aisle change for good, follow along and help me bring this company to life. This will be my greatest adventure yet and I’m so grateful you’re here with me. Here’s to relief for ALL.

Our Core Values

Compassion

This brand is based in the idea that all suffering people deserve relief. While suffering is a part of life, nobody should have to suffer alone.

Quality

There are few things in life that bring us true joy, but one of those things is quality craftsmanship. One of the most human experiences is to create things worthy of awe, and that is something that is integral to this brand.

Inclusivity

There is not a single human on earth who doesn’t deserve relief. Regardless of their ideations, affiliations, identifications, and orientations, REB is relief for EVERY. BODY. PERIOD.

Safety

Heat brings an element of danger to any endeavor. This is why rigorous testing, qualification, and certification processes are strictly adhered to in order to ensure the safest possible relief in every experience.

Joy

We believe that the monthly cycle should be a time of rest, reflection, and restoration. REB will strive to bring joy to every customer in ways big or small through positive messaging, encouraging stories and more.

Our mission is to cover this aisle with RELIEF in every drugstore across the United States by the end of the decade.